Bezonomics: How Amazon Is Changing Our Lives, and What the World's Companies Are Learning from It

An in-depth, revealing, and unbiased look at the Amazon business model that has not only taken over the world, but is changing it.

Jeff Bezos, the richest man on the planet, has built one of the most efficient fortune-generating machines in history. Amazon, the electronic commerce giant, has not only revolutionized the way we shop, but its impact is such that it has even reached the media and advertising, completely transforming technology, the economy, employment, and society.

Based on unprecedented reporting from 150 sources inside and outside of Amazon, Bezonomics reveals the principles Jeff Bezos uses to dominate markets - consumer obsession, extreme innovation, long-term focus, artificial intelligence - and shows how other leading companies they are trying to reproduce them.

Brian Dumaine shares strategies to prepare your company for the 21st century and, most importantly, answers a fundamental question: How are Amazon and its imitators impacting the world we live in and what can we learn from them?

A gold mine for many, a threat to others, the Bezonomics model has become an overwhelming force that everyone must know to understand the present and look to the future.

Reviews:
"An eye-opening investigation...Dumaine is a thorough reporter, and his descriptions of Amazon's operations are lucid and well detailed."
The Washington Post

"A valuable piece of work that explains how Amazon sees itself."